Why Audio Sellerz Sells DC Audio: From dB Drag Street B to Building Business Together

Written by Aaron Bryant, Owner of Audio Sellerz

There are a lot of car audio brands Audio Sellerz could sell.

Some brands come through distributors. Some reach out to us. Some have great marketing. Some have huge product catalogs.

But every once in a while, there is a brand where the story goes back a lot further than a website, a dealer agreement or a product listing.

DC Audio is one of those brands for me.

I have known Rusty Flowers from DC Audio for years. Long before Audio Sellerz became what it is today, both of us were already involved in competitive car audio and running around the dB Drag scene.

That history is a big part of why I am proud to have DC Audio available through Audio Sellerz today.

This is not a story about finding a brand in a catalog and deciding the margins looked good.

This one goes back to when we were competitors.

Before Audio Sellerz, We Were Car Audio Competitors

I started competing in car audio in 2007, and like a lot of guys who got serious about SPL back then, it became an obsession pretty quickly.

I competed in dB Drag Street B.

For people who did not compete during that era, it is hard to explain how different the electrical side of competition was compared with many of the builds we see today.

Under the Street B rules I competed with, we were allowed one battery under the hood.

That was it.

No giant lithium bank sitting in the back of the vehicle helping hold voltage.

No modern battery technology that lets builders store an unbelievable amount of energy in a relatively small space.

If you wanted current at the amplifier, you had to figure out how to get it there.

Six Positive and Six Negative Runs of 0-Gauge

In my Street B car, I ran six runs of positive 0-gauge wire and six runs of negative 0-gauge wire from the front of the vehicle to the back.

Twelve runs of 0-gauge total.

Why?

Because I wanted every bit of the roughly 3,000 watts of clamped power I could make to actually reach the system.

When you were limited on stored electrical energy, resistance mattered.

Voltage mattered.

Connections mattered.

Wire mattered.

Every little thing mattered.

Score was hard to gain back then.

You could spend an entire day changing something, meter the car again and be excited because you picked up a tenth.

Sometimes you changed something you were sure would help and went backwards.

Then you put it back, changed something else and tried again.

That kind of competition teaches you very quickly that a loud car is not built from one magic product.

It is the complete system.

The subwoofer, enclosure, amplifier, electrical system, wiring, impedance, vehicle acoustics and a hundred tiny details all have to work together.

Car Audio Electrical Systems Have Changed a Lot

Today we have lithium, sodium-ion batteries, massive alternators and charging systems that would have looked absolutely insane to us back then.

That technology is awesome.

But it also makes me appreciate that old era because we had to fight for every watt we could get.

When you only had one battery under the hood and you were trying to get everything possible out of the amplifier, electrical efficiency became part of the competition.

That experience still affects how I look at car audio today.

It is why I am constantly telling customers that buying a huge amplifier without the electrical system to support it does not make sense.

If the power cannot get to the amplifier, the number printed on the amp does not matter very much.

Rusty Came From That Same Competition World

That is one of the reasons I have always respected Rusty.

He did not build DC Audio from outside the car audio world.

He was part of it.

DC Audio's own history says the company was established in 2006, and their website still shows an old photo of Rusty Flowers building subwoofers in 2008. Today DC Audio identifies Rusty as the company's owner and product designer.

You can see that history for yourself on the official DC Audio website.

That means something to me.

The guy designing the products understands what competitors and serious car audio people actually do with them.

“Built by Competitors, for Competitors” Was More Than a Saying

I came across something while looking back through some of the old car audio history that made me smile.

Years ago, Rusty's forum signature for DC Audio used the phrase:

“Built by Competitors, for Competitors.”

That describes the DC Audio I remember.

And it describes why the brand made such an impression on people who were involved in SPL during that era.

These were not products being dreamed up by somebody who had never sat in the lanes.

They were being built by people who understood what it was like to chase score, break equipment, rebuild, test again and keep pushing.

I Still Remember When the DC Audio Level 5 Showed Up

One of my strongest memories from those early DC Audio years is the DC Audio Level 5.

I remember when Rusty first came out with it.

That thing looked like a monster.

It is easy to forget how different the subwoofer market looked in the 2000s when you compare it with what we have today.

Now we are used to massive motors, giant suspension systems, huge cast baskets, enormous voice coils and woofers designed for several thousand watts.

Back then, seeing something like the Level 5 was different.

There were not nearly as many companies building subwoofers that looked that extreme.

The Level 5 was one of those products where you looked at it and basically thought:

“What in the hell is that thing?”

It almost looked unbelievable for the era.

And that is not just my memory playing tricks on me. You can find car audio forum discussions from early 2008 already talking about the DC Audio Level 5.

That was the era we were in.

DC was already pushing into some pretty serious equipment while the brand itself was still young.

The Level 5 Is Still Here Today

What is really cool is that the Level 5 name did not disappear.

DC Audio still builds the DC Audio Level 5 today.

Obviously the product has evolved dramatically over the years, but for somebody like me who remembers the early versions, seeing the Level 5 still in the lineup is pretty cool.

It connects the DC Audio I remember from the competition days with the company customers are buying from now.

Watching DC Audio Grow Has Been Pretty Damn Cool

Think about the timeline for a second.

Rusty and I knew each other through car audio competition.

I remember the early DC Audio equipment.

I remember when the Level 5 looked completely ridiculous compared with most of what we were used to seeing.

We were both spending our time trying to make cars louder.

Then life keeps moving.

Rusty continued building DC Audio.

I continued competing, working in car audio shops, building systems and eventually creating Audio Sellerz.

Years later, those two paths crossed again in a completely different way.

Now Audio Sellerz is a DC Audio dealer and online dealer.

That full-circle part is honestly one of my favorite things about this industry.

Why Being a Real DC Audio Dealer Matters to Us

I do not want Audio Sellerz to become a faceless website with 50,000 random electronics products that nobody here has any connection to.

I would much rather build relationships with manufacturers we know and respect.

DC Audio has added Audio Sellerz to its dealer network as both a dealer and an online dealer.

Customers can also visit the official DC Audio dealer page.

That relationship means customers are not simply buying a DC Audio product from some random website that happened to pull a distributor feed.

There are real people behind both companies.

And in this case, those people have known each other from the car audio world for years.

Why We Actually Like Selling DC Audio

The history is cool, but history alone is not enough reason for me to sell somebody's equipment.

The products still have to make sense.

That is another reason DC Audio fits Audio Sellerz.

The lineup gives us options for different types of customers and different levels of builds.

Someone building a daily-driver bass system does not need the exact same subwoofer or amplifier as somebody building a wall, demo vehicle or serious competition system.

Having different levels of equipment allows us to match the product to what the customer is actually trying to accomplish.

You can browse the current DC Audio subwoofers available from Audio Sellerz instead of trying to pick a subwoofer based only on the biggest wattage number.

A DC Audio Subwoofer Still Needs the Right System Around It

This is where my competition background comes back into the conversation.

I do not care how good the subwoofer is.

If the rest of the system is wrong, you can still end up disappointed.

The enclosure matters.

The amplifier matters.

The final impedance matters.

The electrical system matters.

The wiring matters.

The tuning matters.

That is why we also carry DC Audio-specific subwoofer enclosures for customers who want a box designed around particular DC Audio woofer families rather than choosing a random prefab simply because the hole is the right diameter.

Real DC Audio Amplifier Options

The same philosophy applies when choosing the amplifier.

We want the amp to fit the system instead of simply selling the biggest one somebody can afford.

For example, customers can compare real DC Audio amplifier options such as the DC Audio 2.5k monoblock amplifier, the DC Audio 4.0k monoblock amplifier, or step into something larger like the DC Audio 6.0k monoblock amplifier.

Those are three very different levels of electrical demand.

That is exactly why we ask customers about the entire build before telling them what they should buy.

The Electrical System Is Still Part of the Build

Technology has changed since my Street B days, but the basic rule has not:

The amplifier can only use the power the vehicle can actually deliver to it.

Depending on the system, a serious DC Audio build may require heavier power and ground wiring, a Big 3 upgrade, battery support or a high-output alternator.

Customers planning the rest of the system can compare our car audio amplifier wiring kits, Big 3 upgrade kits and car audio electrical upgrades.

I may not be running twelve runs of 0-gauge down a Street B car anymore, but the lesson behind it has not changed.

Give the equipment the electrical support it needs.

DC Audio Is More Than Subwoofers

DC Audio will probably always be associated heavily with bass, but the brand has grown well beyond only subwoofers.

Audio Sellerz also carries DC Audio amplifiers and DC Audio speakers for customers who want more of the system built around the same brand.

That matters once the bass starts getting serious.

Eventually the mids and highs have to keep up too.

We Are Not Going to Recommend the Biggest Product Just Because It Costs More

This is another part of what competition and years in the industry taught me.

The best product is the product that fits the build.

Sometimes that means a smaller subwoofer.

Sometimes it means less amplifier.

Sometimes the customer needs to spend money on electrical before buying a bigger amp.

Sometimes a better enclosure will make a bigger difference than replacing the subwoofer.

I would rather tell somebody that upfront than sell them something expensive that does not make sense.

That is the type of dealer I want Audio Sellerz to be for DC Audio.

From dB Drag Competitors to Doing Business Together

This is probably the part that means the most to me personally.

Rusty and I knew each other before Audio Sellerz existed.

Before ecommerce.

Before SEO.

Before Google rankings mattered to either one of us.

We knew each other because we were car audio guys.

We were competitors.

We were chasing numbers and trying to figure out how to get more out of our equipment.

I remember the old Street B days.

I remember fighting for every bit of electrical power.

I remember the early DC Audio equipment.

I remember seeing that Level 5 and thinking the thing was an absolute monster.

And now, all these years later, I can walk into Audio Sellerz and see DC Audio products that our customers can buy from us as an official dealer.

That is pretty damn cool.

Why Audio Sellerz Sells DC Audio

So if someone asks me why Audio Sellerz sells DC Audio, the answer is bigger than a product specification.

We sell DC Audio because I know where the company came from.

We sell DC Audio because Rusty came from the competition side of car audio just like I did.

We sell DC Audio because I watched the products evolve from the early days.

We sell DC Audio because the lineup gives us options for real daily drivers, serious bass systems, demo builds and competition-minded customers.

We sell DC Audio because there is a real relationship between Audio Sellerz and the company behind the equipment.

And we sell DC Audio because after all these years, both of us are still doing what brought us together in the first place:

Car audio.

Shop DC Audio at Audio Sellerz

If you are considering a DC Audio build, start with what you want the system to accomplish and build around that.

Shop All DC Audio
Shop DC Audio Subwoofers
Shop DC Audio Amplifiers
Shop DC Audio Speakers
Shop DC Audio Subwoofer Boxes

If you are not sure which DC Audio subwoofer, amplifier or enclosure makes sense, use the live chat bubble on AudioSellerz.com. Tell us your vehicle, the equipment you already have, your electrical setup, available box space and what you want the system to do.

We would rather help you build the right system than simply sell you the biggest product on the page.

About the Author: Aaron Bryant

Aaron Bryant is the owner of Audio Sellerz in Norton, Ohio. His car audio competition history began in 2007 and eventually included multiple records and a MECA World Championship. His background includes competition SPL, car audio retail, installs, custom builds, electrical systems and years of hands-on experience helping customers put complete systems together.

Read more about Aaron Bryant and the Audio Sellerz story.

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